When Oracle acquired Eloqua in December 2012, Jill Rowley was ready to head for the door. Not only was Ms. Rowley, an Eloqua sales rep, assigned to Salesforce, one of Oracle’s top competitors, but she questioned the company’s commitment to the cloud, where Eloqua’s software lived.
“No way is this happening to me. No way,” she recalled thinking at the time. “I had spent over a decade building this company, building this space, and Oracle, to me, did not know cloud, didn’t understand cloud, hadn’t taken it seriously, hadn’t developed any great cloud products in my knowledge — this was a nightmare.”
Google, AOL Ventures And Others Invest $17 Million In Mobile Ad-Tech Company Vungle
Mobile advertising is booming, with a $5 billion dollar increase in spend expected this year, after a similar jump last.
And as the spending increases, the mobile ad-tech ecosystem is growing along with it, flush with entrepreneurs trying to turn a profit while helping the growing market reach its potential.
Seeing that opportunity, Google, AOL Ventures, and others are investing $17 million dollars in Vungle, an in-app focused mobile ad-tech company based in San Francisco.
“This is just the tip of the iceberg,” said Vungle CEO Zain Jaffer. “One day, apps will be everywhere — in your car, in your contact lenses, on your TV and refrigerator — and mobile ad tech will have to evolve and adapt.”