Mobile advertising is booming, with a $5 billion dollar increase in spend expected this year, after a similar jump last.
And as the spending increases, the mobile ad-tech ecosystem is growing along with it, flush with entrepreneurs trying to turn a profit while helping the growing market reach its potential.
Seeing that opportunity, Google, AOL Ventures, and others are investing $17 million dollars in Vungle, an in-app focused mobile ad-tech company based in San Francisco.
“This is just the tip of the iceberg,” said Vungle CEO Zain Jaffer. “One day, apps will be everywhere — in your car, in your contact lenses, on your TV and refrigerator — and mobile ad tech will have to evolve and adapt.”